It is very important to have a business card to give to your potential clients and you must pay special attention to its design and overall appearance. Here are some of things to bear in mind when you are getting your next set of business cards.
Remember What Your Business Card is For
When making your business card make sure that at a glance your potential customer can know about your business. It should very distinctly and quickly capture their attention. It should be more than just logo and contact information. The business card must represent your business so that it will generate a response for them to do business with you in the future. It is not always necessarily to highlight job title or your position in the business. That is not the most important thing.
The structure and layout of business card should give an indication of your type of business and you can enhance this by using bullet points about your products, industry appropriate images and catchy slogans.
Make Your Business Card Remarkable
Some business cards are very lack-lustre and unappealing. It is imperative that you need to make your card stand out and be remembered. How you achieved this will depend on the industry you are in and what would be most appropriate to your prospective customers. To begin with, make sure that the business logo is strategically located on the business card.
Now add some value to your business card and enable the holder to retain it by promoting special offers on the back of the card which is redeemable on presentation. Let function as a loyalty cards which qualifies the holder for a discount. The use of the back of the business card is a very effective marketing tool as it encourages the holder to retain the card and utilize of the services of that business.
Contact Details must be useful and appropriate
Contact information on the business card need to be current and relevant with the most commonly used number highlighted. If your business has social media addresses such as Facebook, Linked-In or
Twitter they should be included on the card, as well as the company’s web and email addresses. Because we now function in a digital age we are able to utilize a lot more space on the business cards than before, so all of this information will fit.
Use A Quality Printing Service
Designing your own business costs will reduce your printing costs, but the end product however, must be of high standard. The cost of having a commercial printing service preparing your business may not necessarily be prohibitive. They are able to have volume discounts, multiple order discounts and referrals and special offers that will allow you to pay less for the excellent product that they will do for you. Also, with the commercial printing services, delivery and quality is normally guaranteed.