By Merine Tulloch,FCCA
Search Engine Optimization –SEO is a very important current skill to have.
The job market current has a lot of vacancies for the well qualified SEO expert. This is despite the high level of unemployment that is being experienced in other fields. The cause of this very simple, there are not that many SEO experts around and those that have the skills set to be called an expert prefer to be self-employed rather than work for a company despite the large amount money on offer.
The main factor behind the unavailability of SEO experts is that there are no training courses available on the subject. There really is no day or evening institute offering training in SEO, it is not offered as college course and the opportunity to learn from another SEO Expert is limited.
The experienced, trained SEO consultant may be reluctant to train others for two main reasons. Firstly, it would take away time from them that they would be earning by doing the SEO work. Secondly, the SEO expert may well be training the competition or worse, his replacement. In carrying out SEO functions for his client the SEO expert may find that the student is utilizing the strategy taught by him on behalf a client competing in the same market as the teachers’ client.
In reality, the majority of SEO consultants are self-taught. They utilize resources such as online programs and online courses as well as ebooks, and video tutorials. Professional SEO experts have now evolved into being able to offer intensive training courses complete with one year support and help.
SEO training courses –Are they absolutely necessary?
SEO training courses are not absolutely necessary. You may be able to engage the services of a SEO expert who has a mentorship or training program. Having this training will make it that much easier to appreciate much quicker, what is involved in SEO.
What type of SEO training programme should I go for?
When trying to engage SEO training opportunities be sure that program is run by professionals who have years of experience and personal training. It is imperative that they are still conducting SEO services for clients and remain current.
What should it cost?
The services of a professional SEO is in high demand, so the consultant who is willing to offer training will need to be compensated for the jobs that he would not be doing while training you. Don’t forget that in training you they are creating competition for themselves, so the cost of training tends to be very high. If you find training offers that are very cheap, be careful that you don’t actually waste your money when they can’t deliver the training that you need to be an effective SEO professional.
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Other considerations
One very important aspect of SEO training is what occurs after the curse has ended. The real test of the training is the actual implementation of the skills learnt. Support for at least one year should be part of the training provision.